Advertising is one such process that can either build a brand or destroy it, especially on social media platforms. One of the biggest platforms, Facebook, is famous for advertising and entertainment purposes. But advertising on this medium requires a lot of promotional and creativity skills to reach more audiences for your brand. So, to target your viewers, the most mandatory thing is 'organic reach.' There won't be any views, likes, or comments unless your posts are not reaching different users. Hence, Facebook organic reach plays a significant role in the world of Facebook advertising.
But, how to increase organic reach?
Let's start by learning some powerful tips to boost your audience reach on Facebook:
#1 PUBLISH CONTENT:
When talking about organic reach, content is one of the most assuring things for it. The more encouraging content you post, the more will be the reach of your page. Try to add videos of your brand made in full high-definition quality, and link your video with YouTube to gain more audience. As per a recent survey, we found that video ads reach 135% more users than images. So, advertisers, give it a try!
#2 LIVE!LIVE!LIVE!
According to a survey, we learned that 80% of users prefer live videos to watch video ads. To gain more viewers, try to be live on your page regularly. It will help you to increase organic reach on your page. Live videos benefit marketers to interact better with their audience to know their demands from the brand. You can play games with your viewers like a rapid-fire round, where you can answer their doubts live or go live with one of your audience for more engagement.
#3 VARIATION IN FORMATS:
To boost up your Facebook organic reach, try to bring variation in your posting formats. It will increase the user's interest to check up on your posts or subscribe/follow your page to get notified whenever you post new content. You can also go for some other formats like:
- Quotes
- Questions
- GIFs
- Shout outs
- Stories
- Blog Post
- Images(without links)
- Polls
- Looped images/videos
Users find such formats intriguing and creative, which automatically increases audience engagement on your page.
#4 TIMING IS IMPORTANT:
Posting is a mandatory requirement to increase engagement on your content and page, but timing also plays a crucial role. The best time to post is when your audiences are online to increase the visibility and organic reach. For example, if you found that the user engagement is more on a Sunday afternoon, you must publish your content on that day. One more thing you can do is, ask your viewers to subscribe to your page to get notified when new content gets uploaded.
#5 BEING HUMAN:
Instead of being just an advertiser, try to show your humanity to your audiences. Spread a valuable and message delivering content to your viewers to increase your value in their community which will ultimately raise your brand's marketing standards in their eyes. Give importance to your audience's interests to show them you care about their demands from your brand.
#6 NO MORE CLICKBAITS:
When promoting your page and increasing organic reach on Facebook, clickbait play a negative role and gets your profile to look demoted. Clickbait can be suitable for platforms like YouTube, but the Facebook standards are way higher than that. The audience prefers quality over quantity when we talk about featured content on Facebook. So, the advertisers should try to be more creative and professional in promoting their brands.
#7 TAP FACEBOOK GROUPS:
Posting your content on different Facebook groups can save your time and effort. Because, within a fraction of seconds, your content can reach to 'n' number of audiences. Make sure the content you share should be relevant to your niche, else your strategy can backfire your leave a negative impact on your brand.
#8 COLLAB WITH INFLUENCERS:
Try to collaborate with the Facebook influencers as per your niche to add more positivity to your advertising strategies. Once they start creating brand content for your page, there's no stoppage of audience engagement and organic reach. But, you need to have some budget for the influencers to work as in "paid collaborations."
FINAL VERDICT:
So, readers, in this way, you can increase Facebook organic reach and boost up your advertising strategies. You can try ad intelligence software to help you in your journey of media and advertising.
