In a population of 7.9 billion people, almost 2.6 billion users have registered themselves on Facebook for entertainment and advertising purposes. Hosting ad campaigns on this medium targets audience and attract traffic to your website. For managing your ads effectively, there's an option called 'Facebook Ad Manager’ available on Facebook for its advertisers.
WHERE TO FIND FACEBOOK AD MANAGER?
Follow the steps mentioned below to find the ad manager on Facebook:
- Open the Facebook app or log in to www.facebook.com.
- Tap on the left-hand sidebar and click on "Ads Center" of the page.
- Select the "All Ads" option, and tap on "Ads Manager" at the bottom of the page.
- You will land on the Facebook Ad Accounts page, and then you can see the summary of your ad accounts.
- Or you can directly go to "https://www.facebook.com/ads/manager."
Through Facebook Ad Manager, you can create your custom data filters and then evaluate the performance of your ads. Some of the basic preset and metrics they cover are:
- Performance: Reach, Results, Costs, Amount Spent.
- Delivery: Frequency, Reach, CPM, Impressions.
- Engagement: Reactions, Comments, Shares, People Taking Action
- Video Engagement: Impressions, 3-Second Video Views, Cost Per 3-Second Video Views
- App Engagement: Mobile App Installs, Mobile App Actions, Cost per Mobile App Install, etc.
- Carousel Engagement: Reach, Frequency, Impressions, Clicks
- Performance and Clicks: Results, Reach, Cost
- Messenger Engagement: Link Clicks, Messaging Replies, Blocked Messaging Conversations
- Targeting and Creative: Clicks (All), Clickthrough Rate (All), Cost per Click (All)—this is the same as the Creative Reporting data
- Cross-Device: Website Actions, Mobile Apps Install, Website Action, Conversion Value
- Offline Conversions: Purchase, Purchase Conversion Value, Cost per Purchase
HOW TO EDIT ADS USING THE AD MANAGER?
To edit your ads, check out the 'Edit' option present on the page and select the ad you wish to modify. On the right side of the page, a pop-up will appear for the user to edit the ad. The user gets various options for the same:
1.For ad campaigns:
- You can edit your campaign name
- Turn on/off your campaign
- Set a budget for your campaign
2.For ad sets: You can
- Edit your ad placement
- Turn your ad on/off
- Edit your ad set name
- Modify your delivery and optimization
- Schedule your ad and set the budget
- Set and edit the target audience
3.For ads: You can
- Modify the ad name
- Edit the creatives, like the CTA button, image, link, text
- Modify the destination
- Set your ad on/off
HOW TO REPORT AN AD?
People usually report an ad if it is irrelevant or against violations of the community guidelines. If our readers are unaware of these policies, check out the points below:
- Nudity or sexually suggestive content
- Fake or imposter profiles
- Spam
- Content that contains self-harm or excessive violence
- Hate speech, credible threats, or direct attacks
- Violence and criminal behavior
- Copyright issues and more
So, if you wish to report an existing ad, you need to click on "Report Ad" and then follow the instructions you get on the screen.
Now, if you are fresher or not able to manage your ad campaigns, you must opt for ad analytical software. You can numerous benefits, like:
#1 100% VISIBILITY:
You can check your published ads "LIVE" and can revisit, analyze and target the audience to engage on your ads. It will help you attract more traffic to your page, and you can spread brand awareness.
#2 FILTER ADS:
The tool filters and finds ads as per their niche and helps the advertisers know about the best ads present on the News Feed and Side Location.
#3 BOOKMARKS THE BEST ADS:
The ad analytics software finds the best ads as per your niche and then bookmark the same for the users to analyze the advertising strategy and get some creative ideas for your ad.
#4 FOLLOWS THE ALGORITHM:
The tool explores the most searched keywords, terms, and phrases and sorts the best one of them as per the dates, likes, share, and comments to develop your ad strategy and campaign.
#5 RELEVANT KEYWORDS:
It helps the users to find relevant keywords for your ads and offers you to rank over SEO.
FINAL WORDS:
We hope that our readers understood how the Facebook Ad Managerworks and what benefits they get from the ad intelligence software. So, give it a try!
