Do you have a group of people who have shown interest in your brand but yet to make a purchase? Facebook retargeting ads might be just what they need, specifically when a lot of Facebook users interact with minimum ads per month only.
There's no denying the fact that using Facebook campaigns to retarget people–whether clients, prospects or website visitors–is one of the most effective means of advertisement till now!
So, if you're looking to set up Facebook remarketing strategies and boost your strategies and tactics ROI (Return on Investment) on PPC ads, you've landed in the right place. This comprehensive guide will take you through everything you need to know about Facebook retargeting.
What is Facebook Retargeting?
Simply put, Facebook retargeting is an effective way that helps you to target particular users with your ads based on their previous online experience with your brand. Alternatively, we can say people who are aware of your brand. They've either used your website or engaged with your Facebook or other social media pages in the past.
In fact, to gain traffic on your website, you can also rum retargeting Facebook ad campaign based on a few factors, which includes:
Customer file: You could use the email list to retarget your Facebook customers.
App activity: People who have downloaded your application or taken unique actions within it will be retargeted.
Offline Activity: Make a list of users based on their offline experiences with your brand, such as phone calls, meetings, and so on.
Engagement: Make a list of users based on their offline experiences with your brand, such as phone calls, events, and so on.
How Does It Work?
The website utilizes "Cookies," a form of information storage in which the web browser keeps track of users who have accessed the company's website or shown interest in ads that appear in their Facebook newsfeeds. Marketers will also use these details to approach those users and send them specific advertisements if they visit a website with related interests to yours.
After visiting a particular website, users get served with advertisements from the organization at frequent intervals. And the users who left their cart unattended or did not make a payment fall into this category.
Types Of Retargeting On Facebook
Mainly a business can retarget Facebook marketing campaigns through 02 types:
List-based retargeting
Pixel-based retargeting
List-Based Retargeting
List-based Facebook retargeting means establishing a campaign customized to users on your email list. Start adding the individual email addresses to your retargeting campaign, and Facebook or some other social media platform will recognize these users and highlight your advertisements to them.
Pixel-based retargeting
The most popular method of Facebook retargeting is pixel-based retargeting. It functions by using a JavaScript code (a pixel) that you put on your website or landing page to display your ads to people who have already visited your website. When a user visits the website or a landing page after you've added the pixel, the pixel leaves an anonymous cookie in the visitor's browser. That pixel will notify the provider (which may be Google AdWords or Facebook) that these guests need to begin viewing your advertisements when they leave the website.
Strategies Of Facebook Retargeting
Install the Facebook Pixel correctly
You can't track your Facebook engagement, as well as who's visiting your website and how they're exploring it, without the Facebook Pixel. The Facebook Pixel is required to track particular acts and activities on your website, such as Sign-Up, Subscribe, Add to Cart, Add to Wish-list, Buy Complete, Search a Keyword, and so on.
Visitors on Website
The key objective of Facebook retargeting is to reach all people who have viewed a company's website at least once. Since the customers accessed the website, the organization should anticipate targeting them. After all, they were enthralled by the brands' products. However, for various reasons, they did not proceed with the transaction. But I'm going to target them and place ads in front of them. So targeting them and putting the advertisements in their newsfeeds will help the company gain more sales. As a result, targeting them and including ads in their newsfeeds would help the company increase revenue.
Pricing Page Visitors
A pricing page should be included on any company's website. As a result, customers who visit the company's pricing page are interested in the content. Some consumers are most likely to be optimized for advertisements with the related ads that validate the price of the brand's website. Users will be interested in a subscription if the brand's offerings are not prohibitively costly.
Beside this, you can also watch Poweradspy Overview to get a better understanding for running a Facebook ad campaign and ease your retargeting work on Facebook.
Summing Up
Facebook retargeting can be a minefield at times. But, by going through this list of potential audiences and tips, there's no excuse why retargeting on Facebook couldn't be the biggest driver of revenue for your business.
