Nowadays, nothing is stagnant in the world of marketing, and there is a constant trend of adopting new technologies to be ahead in the rat race. The pace of technology change is changing day by day, and so are the marketing strategies, aligning with the current tech-trend. The marketers are continually hiring people to make the best ad copies. Because to survive in this dynamic digital marketing world, you need to come up with something new for various social media platforms like Facebook, Instagram, Twitter, Google, YouTube, Native, etc.
And talking about Facebook Messenger Marketing, it is one of the most popular platforms for marketing tactics. Messenger marketing can help you gain gigantic leads when used with ad intelligence tools. I will list down some of them at the end of his article.
What is FB Messenger Marketing?
It is simply, using Facebook messenger as a communication channel and beating Facebook Algorithm to reach your target audience with promotional messages. The basic idea behind messenger marketing is to send a message to individuals regarding your product/brand or services.
Are you wondering that it is just like e-mail marketing? I would be diplomatic to say, Yes and No, both. The concept is the same- an individual receives a text directly from a business. Practically it is different the FB messenger is interactive, whereas e-mails can be impersonal and non-interactive.
The Importance Of FB Messenger Marketing
According to Forbes, "Facebook messenger marketing is the new approach to do business."
Even cutting-edge marketers have predicted that FB messenger marketing will be the world's biggest single marketing channel in the upcoming 6-7 years. Facebook Messenger has millions of users, hence you get to target them as your potential customers and connect with them. There are two reasons for its repute- It is Strategic and Tactical.
Strategically, it benefits the one who makes the first step.
And it is tactical because you can achieve unicorn-level open rates as compared to e-mail marketing.
Getting Started With FB Messenger Marketing
Here are the quick ways you can get started with Messenger Marketing:
- A Facebook Business Page: The first thing you need is a Facebook Business Page, to get started with messenger marketing. Make sure you have a genuine business page with all the necessary details and follow the Facebook ad policies.
Publish your interesting content: As Facebook messenger has a higher open rates level, publishing interesting content regularly will keep your audience hooked and curious. Messenger can help your audience pull the content to themselves. This can be a non-intrusive way for content marketing.
Engage your audience when you organize an event: Organize an event and keep your audience informed is another way to increase engagement. Now, doing all this manually can be a little hectic so you can use an ad intelligence tool to do it for you. There are many tools available at present, but obviously, you want to save time by not researching each of them. So, I can suggest to you the four best ad intelligence tools that will help you with overall ad management on every social media platform and you can read their reviews and chose the right one that fits your needs-
PowerAdSpy
Buffer
Combin
Hootsuite
These tools will help you with-
Generating buyer traffic with ads
Competitor ad campaign analysis and tracking
Geo-location filters
Video and image integration
Call to action based sorting
Ad position filtering
Funnel breakdown
Target, sort, and arrange your potential audience: You can target your audience who already visited your pricing page, asked queries, or purchased your products through 2 types of Facebook ads- Click-to-messenger ads and Sponsored ads. You can connect with each customer through messenger texts.
Make sure you provide top-quality customer service: Clearly, people are inclined towards contacting brands, through texts than through any other medium. So, they expect a quick response to their queries. You need to enable the "message" tab on your page through FB page settings.
Wrapping Up:
As more and more people are adopting the Facebook Messenger Marketing platform to get in touch with the sellers, as Facebook is continuously working to make FB messenger a great channel for businesses, there is a huge potential for business growth. And using an ad intelligence tool will ease out the whole messenger marketing process for you.
I hope this article was helpful to you. I would love to know your thoughts and ideas on how you would use Messenger for your marketing.
