The competition over Facebook in the urge for having a successful eCommerce business is increasing quite speedily. Moreover, it results in a lack of targeting the correct audience for their business page and may end up dissolving their online store. There are various online businesses of numerous different niches listed on Facebook to run their business page.
In simple words, the race between the adversaries has taken a new turn after the involvement of the Facebook Competitor Analysis tool in the lives of marketers.
So, let's begin by understanding, "what is this analysis tool?"
The Facebook Analysis tool helps marketers to analyze their competitors on Facebook, increase their followers, spread brand awareness, track likes, examine their reach, target the audience, etc. Overall, it lowers the burden of marketers to manage their online business over this platform.
WHAT BENEFIT WILL YOU GET?
Let's talk about how the Facebook Analysis tool will help your business rank over the world wide web:
- Search For Keywords:
The most initial part of fighting over your competitors is finding relevant keywords for your ads. Adding such keywords will not only help your business to rank on Facebook but SEO as well. The tool examines your business page and searches the most used keyword for your business as per your products and services.
- Finds Your Competitors:
To beat up your rivals, find the real competitors of your business and their marketing strategies. You have to keep an eye on your opponents to check how they promote their business over Facebook. The analysis tool searches over the platform and finds the topmost competitors you need to beat.
- Targeting The Audience:
The analysis tool will find and present the correct audience you need to target for promoting your business. Not only this, but the tool also analyzes the pages or brands they like/dislike the most, what type of brands they like, or what they expect from the marketers. It will help you understand your audience better to target them in the best possible way.
- Grasps Information:
The tool saves a lot of time and effort the marketers. It figures out the competitor's Facebook marketing strategies and the methods they follow, like:
- On which social media platforms they are most active
- The users who follow their content
- Their target audience
- At what frequent intervals they post their content
- The hashtags they are using for their brand
Hence, in this way, you can be hassle-free and keep an eye on your competitor's advertising methods and spread awareness for your brand accordingly.
- Checks Facebook Insights:
There can be some companies irrelevant to the context of your business and some that are relevant. The tool collects the insight into your business that help you differentiate between your competitors and non-competitors.
After having a piece of prior knowledge about the benefits, my readers should also know the best Facebook Competitor Analysis tool they can use for the same. Let's check them out:
- PowerAdSpy: It is one of the most renowned analysis tools that help you to analyze your competitors by saving your time and effort. PowerAdSpy will help you find the most relevant keywords and keep an eye on your rivals with its new chrome extension feature.
- Agorapulse: The tool basically focuses on engagement, management, awareness, and audiences of the business. Their foremost aim is to calculate the ROI of your Facebook Marketing. The best part is it has numerous functions and easy to use.
- Buffer: According to a survey, Buffer is one of the best social media management tools in the field of marketing. The tool not only helps in analyzing your Facebook business but also your accounts on other social media platforms too.
Final Verdict:
In this way, the Facebook Competitor Analysis tool can help your eCommerce business reach successful heights in the platform with billions of users from all around the globe. I hope my readers found this article beneficial for their business and can update their marketing strategies from the same.