Advertising on Facebook by complying with its ad rules can feel like hitting a target in the dark. The main questions that arise are- How to advertise? What are the products/services promoted on Facebook? Who should be my target audience? But even after these issues get sorted, Facebook ads take some time to get approved and processed.
And in the end, when you think that you have figured it all out and understood everything regarding Facebook ad rules. Facebook introduced new policies for ads to follow. So your ad might get rejected again or pending review, as per the new guidelines. Funny as it sounds, but hectic and agitating for the marketers.
In this article, we have discussed all the new policies and rules that are recently updated, and as a marketer, you need to be completely aware of them.
Let us understand, What are Facebook ad reviews!
Facebook has posted a procedure for posting ads, and a marketer has to comply with, to get it approved.
The steps are as follows-
You upload an ad
It gets into the "under review" tag.
If it complies with every ad rule, then it gets approved and posted. Otherwise, it gets rejected.
Can You Speed Up Your Ad Review Process?
As per Facebook, an ad gets reviewed within 24 hours, but some ads take a long time. There is no such shortcut or cheat code to beat the Facebook ad review period. But, you can instead try to speed things along by the following methods and Facebook ad specs-
Post during the peak hours like 8 a.m. to 8 p.m., as there are chances to get a faster review
Be consistent
Comply with rules, strictly.
And most importantly, keep in mind the following Facebook ad rules to avoid landing your ads in trouble.
Do not advertise prohibited products/services, like-
Tobacco
Alcohol, drugs, cocaine, etc
Illegal products or services
Unsafe supplements
Weapons and explosives
Bail bonds and payday loans
Multi-Level marketing
Penny auctions
Prohibitive financial products
Body parts
Dating
Gambling and casino games
online pharmacies
Over-the-counter drugs
Financial and insurance products
Branded content
Political agendas
Cryptocurrency
Drug and alcohol treatment
Weight loss procedure
Graphic/adult content
Clickbait content
Misleading and controversial claims and many more such things.
Let's get on to the Facebook Marketing Policies!
Here are some of the updated Facebook marketing policies. If you are an online businessman, you need to be aware of these policies and comply with them.
Discrimination policies-
Due to the constant discrimination based on race and color, Facebook has some new rules to protect against inequality based on racial discrimination. Facebook has always supported and invested in black-owned businesses by investing $200. Facebook is against any racial discrimination, and you need to comply with the discrimination policies. And restrain from posting any advertisement that can offend any group of people.
2. Community standard policies-
Facebook recently made its community standard policies- public. And it applies to every kind of communication on Facebook, not just ads. It usually covers two kinds of violations-
Violence and criminal behavior
Harassment and exploitation (Including breach of privacy)
3. Compliance with CCPA-
The California Consumer privacy act grants the right to California consumers to control their private information. People have all the rights to know who has their data, and if someone uses it without their consent.
4. The Commerce Eligibility requirement-
Instagram recently introduced the commerce Eligibility requirement that applies to Facebook as well. The Eligible advertiser can use the shopping facility and tag single eligible products. This feature helps to direct your consumer directly to the website of your brand or services.
5. Facebook remove some detailed targeting options-
Facebook has removed some of the targeting options for ads. Now the ads have limited targeting options. As an online marketer, you can also use ad intelligence tools to manage your ads on social media platforms and also keep a close check on your rivalries. You can See Facebook Ads From Competitors and innovate your ads accordingly and get ahead of them.
6. The Facebook business suite-
According to Facebook, the business Suite enables as to-
Save time by posting on Instagram and Facebook at the same time and stay connected to both the communities
Get all the notifications of Instagram and Facebook at the same place and stay up to date
Get detailed Facebook and Instagram ad insights and know what the consumers are looking for
Facebook describes their ad rules as a living set of guidelines as they always try to improve their current rulebook!
You may also check out this video for further information: How To Find Best Performing Facebook Ads Using PowerAdSpy
Conclusion
With the recent changes in the Facebook ad rules and policies, it is pretty evident that it can get a little tough every time to stay on top. These new features can be beneficial for marketers if they follow the rules strictly. Marketers can also use ad intelligence tools like PowerAdSpy, AdEspresso, Advault, and Adbeat for managing ads and to track competitors' ad campaigns to innovate ads accordingly.
