Instagram has over 1 billion monthly active users. This platform is a great place to engage your audience and get them to learn more about your business. It has become an insanely popular channel for brands to promote their products. It has also quickly emerged as one of the best channels for promoting brands and products of all types.
To help brands and publishers promote their products and services, Instagram offers a variety of advertising opportunities, but traditional Instagram ads like Instagram Story Ads aren’t the only way to get your brand noticed on Instagram. You can also tap into the power of influencer marketing with Instagram-sponsored posts.
Sponsored Instagram posts to help you build brand awareness and increase engagement that can lead to more leads and sales to help your business grow.
In this article, we’ll give you a comprehensive overview of how to advertise on Instagram.
What is an Instagram Sponsored Post?
As influencer marketing skyrocketed to popularity over the past few years, there were some concerns about transparency. To account for this, Instagram rolled out its branded content features, which allows Instagram influencers to create branded partnerships with businesses on the platform and tag the brand in the content they sponsored. An Instagram sponsored post is content that’s created and published by an influencer on their account in exchange for some sort of compensation. This is where “Instagram influencers” come into play in the marketing world and it’s how they can leverage their Instagram account for a lucrative career.
Types of Sponsored Posts:
Sponsored Instagram posts are promoted posts on the platform. There are two main types:
Brand-sponsored posts: These posts are ones that Instagram users post about a brand and a brand “sponsors” by paying a fee for the post. Instagram influencers with excellent engagement can make hundreds to thousands of dollars by partnering with brands on sponsored posts. The cost of brand-sponsored posts varies widely, depending on the influencer’s reach and engagement, but can range from a few hundred dollars per post to hundreds of thousands of dollars.
Paid advertisements: Brands can also pay to promote existing organic content to expand a post’s reach and engagement. These promoted posts are also known as Instagram sponsored posts, and they look similar to Instagram ads. The difference is that you’re paying to promote organic content that already exists, rather than developing new creative specifically for Instagram advertising purposes. The cost per click (CPC) for promoted posts ranges from about $1.00 to several dollars, depending on whether you’re promoting the post in the news feed, in Instagram Stories, in the right column, or another location.
Steps for sponsored posts on Instagram:
If you’re thinking about starting sponsored posts on Instagram, here’s how you can get started. Follow these simple steps to create some amazing impactful Instagram sponsored posts for your business.
- Go to Facebook’s Ad Manager and log into your account to create your ad
- Set “engagement” as your objective
- Choose your target audience
- Pick the placement that will drive the most effective results and establish your budget
- Select the organic post you want to boost
- Review your ad to make sure everything looks good
- Submit it
Conclusion:
Sponsored Instagram posts are a great way to gain more engagement, from likes to comments, on your organic content. Not to mention, you’ll get your content in front of people who want your products or services. Sponsored ads are a good way to get in front of potential clients.
