Creating eye-catchy and engaging Instagram ads is still a daunting task for many advertisers. Meanwhile, new updates in trends, change in algorithm, and overwhelming competition makes this job even more intimidating. But easen the whole process, it's beneficial to have a quick look at the Instagram story ad specs.
Although, some of us might have little bit knowledge about the dimensions for particular types of ads. But it is vital to stay updated with the latest ones. And this is why we are here to provide you with a detailed article that includes everything you need to build your Instagram ad.
Mainly the hot topics we are going to cover are -
Instagram Image Ads
Instagram Stories Ads
Ready, steady, and go!
1. Instagram Image Ads
Thanks to the exclusive ways to connect with users, Instagram has actually proved to be the goldmine for all! There's nothing quite like taking up the majority of the real estate of a smartphone with a single ad. Think about it: Instagram is really the only social media site scrolling 'one at a time,' so advertisements get the full attention of different users.
Ok, let us help you with all the main types of Instagram ads by having the correct picture sizes.
a. Instagram Landscape Image Ads
Usually, Instagram landscape photos are wider, and do not take up the Instagram post's size. Compared to the regular Instagram format, landscape photos stand-out and are used differently to portray a full image, from panoramic shots for outdoor and travel companies to advertising that aims to optimize the effect of text accents.
Landscape image ad guidelines and dimensions:
Suggested size of image ad: 1200 x 628 pixels.
Recommended aspect ratio: 1.9:1.
Minimum resolution: 600 x 315 pixels.
All image files are 30MB max.
All file formats should be either PNG or JPG.
The maximum length of the caption is 2,200 characters, but 125 suggested for all.
b. Instagram Square Image Ads
An Instagram square picture focuses on width, just like the landscape format, but takes up more room in the overall post layout. The square does not use all the space given per post and thus, used for photographs in the portrait style.
You don't have to restrict your scenic pictures to the landscape, just make sure your images are not cropped poorly in the square format.
Square image ad guidelines and dimensions:
The suggested square image ad size is 1080 x 1080 pixels.
The minimum ad resolution of the square image is 600 x 600 pixels.
The proper aspect ratio is 1:1.
c. Instagram Vertical Image Ads
The vertical, or portrait image, is probably the most organically recommended picture size. Well, when you take a picture on the app or upload one, it's what your picture is predefined for! However, besides the overall ratio and resolution, the specs are not much different.
Vertical image ad guidelines and dimensions:
Recommended ad format for square images: 1080 x 1350 pixels.
Minimum ad size of the vertical image: 600 x 750 pixels.
Aspect ratio: 4:5.
Pro Tip: Note that it's possible to pick Crop Image when creating ads in the ad creation feature. And this allows you to ensure that your commercial comes out exactly as you expected.
2. Instagram Video Ads
Did you know that single videos are a quarter of all Instagram ads? Video success isn't just rising on Instagram, either. But you have to make sure you're using the right sizes and specifications to make sure you're on top of your video plan.
Video is where things can get a little tricky, but we are here to help your brand again-don't worry-! Find out below the different single video ad sizes:
a. Instagram Landscape Video Ads
Just like the landscape picture, the landscape videos from Instagram are for the same scenic purpose. This video style helps users to showcase a more cinematic video approach for their followers, often viewed on a smartphone.
Landscape video ad specs
Minimum resolution: 600 x 315 pixels.
Suggested video formats include MP4 and MOV.
Aspect ratio: 1:91:1.
The maximum video size for all formats is 4GB.
The maximum video length for all formats is 120 seconds.
Video max frames are 30fps for all formats.
3. Instagram Story Ads
How can we forget about the Instagram story ads? Well, more than half of the brands prefer Instagram stories to convey their product advertisements to more number of people. Not only that, but the inclusion of stories led users to spend almost 28 minutes on Instagram.
Using Instagram Stories in your social media advertising campaign has real strength. Make sure you have the right ad sizes for the Instagram story below:
a. Instagram Stories Image Ads:
There are a number of features in Instagram Stories that make single image advertising perfect for your marketing campaign. You can easily guide users to click or swipe up to find more data with GIFs, stickers, and marker tools.
Instagram Story Ad Specs (Image Dimensions And Guidelines)
Suggested resolution: 1080 x 1920 pixels.
The minimum resolution for Stories ads: 600 x 1067 pixels.
All formats should be either PNG or JPG.
Aspect ratio: 9:16.
The maximum image size is 30MB.
b. Instagram Stories Video Ads
Around 70 percent of the Instagram Stories videos are viewed with music, according to Social Media Week. It's very vital to make sure that the right message is driven by your videos, all within the right requirements.
Instagram Stories video ad specs:
Suggested resolution: 1080 x 1920 pixels.
All formats should be either MP4 or MOV.
Aspect ratio: 9:16.
The maximum video size is 4GB.
Must have a resolution minimum of 720p.
Time to wrap up!
So, there you have it. Instagram can be really an incredible platform for all the marketers out there who want to promote their business on the NEXT LEVEL. But you also need to understand the rules and guidelines before jumping into creating any Instagram ad.
Since most people nowadays prefer story ads as their crucial weapon to grab more customers, you need to have a great insight into the Instagram story ad specs too. Hopefully, this article has covered everything about the different ads on Instagram.
