Facebook has become an enormous platform for advertising, and marketers/advertisers all over the world are seeking advantage of it to advance their business in the form of paid ads, fused with organic posts that give their businesses the desired audience reach and engagement. Facebook paid ads to play a significant role in driving the target audience to your website and generate sales.
But the next question that pops up is- What if a business person cannot afford to pay for ads on Facebook? Then, the marketer has to invest his time majorly in research and tracking his Facebook competitors and their ad campaigns to study the pattern and innovate their ads accordingly.
Why Are Facebook Ads Important?
Since its launch in 2004, Facebook has become a hub for many businesses and individuals as their global online community. It works in favour of both paid and organic marketing. But relying just on organic advertising will not rock your boat.
Here are the reasons why-
The visibility of organic posts is limited as the number of users increased and space became less, which resulted in the decline of page visibility. A limited number of business pages appeared on the user's feed. This is why having an effective marketing strategy for Facebook became prominent.
Facebook ads are extremely beneficial for businesses for their growth and reach the target audience.
Businesses get profit from social media recommendations. Well-optimized ads designed for mobile and desktop can deliver constant positive results.
How Does Facebook Help In The Growth Of Your Business?
As the number of Facebook users is growing constantly, it would not be surprising to say that the competition rises by hundreds every day. To avoid getting rushed in this competitive race, you need to follow few strategies to survive-
A personal account to be maintained for business promotion. For marketing purposes, you cannot use your Facebook profile. But, you can surely share the insights and information with links and posts in your Facebook account.
See Facebook ads from competitors and make a note of their strategies regarding ad campaigns. Small business owners often get behind the race because everyone cannot afford paid promotions and ads. Commenting on posts of popular business pages with your business name can put you in a little light.
Start a business group to share significant work credentials and information. In this group, you can be interactive and share some business tips, insights, lessons, and business deals.
Create innovative ads for your business, and it will help you build a bright social presence for your business to reach millions of users across the globe. It might even cost you some money, but looking at the larger picture and potential revenue from the ads is worth it. Design creative content for your ad and do not forget to get a CTA button for the followers to take them directly to the website.
Conduct Facebook events like seminars and workshops to reach your audience and business promotion.
Make videos, not just plain simple framed words for an advertisement. Videos create a major impact on people's minds as compared to simple banner ads.
Why Should We Track The Competitors' Ad Campaigns?
Let us be honest to say that with the skyrocketing competition and continuous drive to create something innovative and unique, every business owner wants to track his Facebook competitors, to see what they are up to and their strategies to promote the business. This information is helpful to design ads according to what will attract the audience and what is currently trending in the marketing sector.
Many businesses use Facebook competitors analysis tools like PowerAdSpy, Hootsuite, Sprout Social, Brandwatch, and Social Bakers to track their ad insights, ad performances, and overall traffic generated.
Here are some of the features of the above-mentioned tools:
Search for as many ads as you want of any niche and study their overall performance.
View live posted ads directly from the platform to cross-check the real-time audience engagement and read the audience comments.
Filter ads easily according to the requirements and keywords
You can search and bookmark ads that you find interesting.
Here Are The Three Easy Steps To See Competitors Facebook Ads
Select your competitor's business page from the list of your competitors or search their business page.
Go to the page transparency section to get all the information about the page owner the purpose of that page.
Navigate to the Facebook ad library to find all their ad campaigns and their running ad versions.
You may also check out this: PowerAdSpy: how to use Facebook ad spy tool software
Wrapping Up:
Through this article, it can be easily concluded that tracking Facebook competitors is a win-win situation for marketers and business owners who are looking forward to innovating their ad strategies to be on top and make as many sales as possible. You can use different tools to track your competitors and get detailed insights regarding their campaigns.
