We are all well aware of the cut-throat competition on eCommerce these days. Every marketer tries their best to sell the products through eCommerce ads on social media platforms like Facebook and Instagram. They explore new ways and methods to launch their brand to engage the audience and convince them to buy it. Earlier, the marketers had to sit down and plan a budget to advertise their products and make a strategy to sell them, and this was very time-consuming.
While it’s not new, Facebook gives an excellent opportunity for e-commerce stores and businesses to do this. With 2.41 billion monthly active users, the vast number of e-commerce orders from a social media platform, and a standard ROI from Facebook Ads at 152%, e-commerce Facebook advertising is a goldmine for companies.
Let Us Get Started With Facebook eCommerce
Facebook’s eCommerce platform keeps regularly renewing itself. You can keep on seeking new categories every other day. And you can aptly put in your products and services. Facebook entices new business owners to advertisers on this platform every day because of its versatility to market products. And they can also invite more consumers each day to socialize with their goods and services.
You only need to study what is trending on Facebook. The way your competitors are promoting their brand and products, their social media campaigns, promotional events, audience interaction, etc.
What Runs On Social Media Platforms?
To launch a successful eCommerce ads campaign on Facebook or any other social media, you must learn what is trending on the platforms and what kind of ads get the most of the traffic, what kind of posts engage a larger audience, and what drives organic traffic.
This research might take a lot of time and energy. So you can take the help of an ad research tool for successfully retargeting ecommerce ads. Most marketers and big businesses use such a tool for the following reasons-
- Investigate and research competitors
- Track ad campaigns and marketing strategies of winning marketers
- Keep a close watch on the most popular advertisement events and content
- Follow up with the rivals most engaging content/post to modify their strategies
- Get to know the trending topics and demand of the market
- Know the audience and their preferences
- Helps to drive organic reach/traffic
- Filter and bookmark the relevant ads
- Create relevant ads by looking at other campaigns and using their approaches and much more.
Some of the most popular ad research tools are-
- PowerAdSpy
- AdEspresso
- Social Pilot
- Qwaya
- Adroll
- Hootsuite Ads
- Reveal Bot
Tips To Level Up Your eCommerce Ad Campaigns On Facebook
Use Aesthetic and Beautiful Pictures
Using high-quality and aesthetically pleasing pictures will help in grabbing attention. But using a random downloaded image might not give you results! Instead, go for a professionally shot picture that can be relevant to your audience. After all, efforts get appreciated on social media.
Use New Faces In Your Ads
Humans connect the best with other humans. So welcoming, personal, expressive faces are ideal for catching attention and enabling individuals to visualize themselves using your product! Also, try using different and new faces each time to get a hold of your audience's interests.
Simplicity Works Better!
Overly edited images or distracting elements in the posts can be a big turn-off for your brand. While keeping it simple with white space will surely get the attention. Try keeping it that way.
CTA Button
A Call-to-action button is an essential element that you should add to your ad campaigns. The users scroll Facebook in their leisure time and not for the intention of initiating a purchase. If you are running an advertising campaign on it, you have to make sure that your ads pull more consumers. A CTA button will directly redirect the audience to your main website page, where they can make a purchase. This is an essential eCommerce ads strategy.
Use Video Advertising
It is a fact that videos attract more attention than mere images. Creating an appealing video advertisement that stands out will help you step ahead of your competitors because it is trending nowadays. It has grown considerably more convenient to create video ads.
Social proof
Customers always compare different brands and their products to get the best deal at the best price. Talking about Facebook, it is easy to check how the ads perform on it. So, if you are to publish an ad on Facebook, make sure to put up posts showing customer recommendations and evidence. It must show that your products are getting liked by the enhanced number of users and what they think about it.
Use Multi-product Ads or Carousel
A multiple-product ad or a carousel ad gives the marketers the ability to showcase multiple products in a single advertisement (each with its image, description, and final URL). According to recent research, multi-product ads perform better than single product ads.
Install Conversion Tracking Pixel
Just Creating ads and posting them on Facebook is not enough. You also have to check its performance and see whether it can generate traffic to your eCommerce website ad and bring conversions, or is it just a waste of time? It is a common frustration among marketers. Facebook conversion tracking pixel is a small snippet of code that tracks visitor behavior on your site, and it is the connection point between your Facebook ads and the main website.
Without Facebook pixel or any other ad research tools, you would not know if your eCommerce ads drove any sales.
Get Creative!
Get creative with different offers, contests, giveaways, and discounts. People love it! Even if they do not want to make a purchase, they might still buy a product just because it is on a sale! So experiment with different discount rates, coupons, and offers on your products. But always remember to use them strategically not blindly and do follow Facebook algorithm. As it will help you with:
- Drive traffic and conversions
- Promote more people to sign up as fans
- Build loyalty with existing followers
Create Flashy Urgency Ads
No matter what type of ad you decide to create, always include impactful words and phrases that prompt response instantly. People are highly responsive to language that incorporates a sense of urgency, like:
- Flash sale ends soon!
- Limited period offer only
- While the supplies last
- Hurry!
- Buy now
- Do not miss out
- Offer to expire soon
- Act now
- One day sale only
- Countdown sales
- Clearance sales
- Last chance to grab the offer
- Deadline ends soon
To know more about Facebook eCommerce ads, click here:
Final Words
These were the 10 popular advertising tips that every marketer follows when he wants to create eCommerce ads that attract the audience and generate leads with organic reach. Creating aesthetically appealing posts/content/ads can help your brand to stand out in the market and your competitors on social media platforms.